media portrayal of gender stereotypes
Gender stereotypes are often incorporated into media and advertising. This illustration reinforces the characteristics that society typically expects men and women to display. Below is a video expounding upon socially inflicted gender stereotypes that start from a young age.
Which photographs illustrate gender stereotypes?
#1
#2
#3
#4
#5
#6
#7
Answers
#1:
Contrary to popular belief, this photo does display gender stereotyping. Firstly, it assumes that men wear pants and women must wear dresses. Secondly, some people may not comfortable identifying with either of the two options; making simple tasks, like choosing a restroom, conflicting.
#2:
This advertisement for potatoes is an obvious example of gender stereotyping. The photo states that the potatoes are easy enough to cook that a man could cook them, which implies that the woman’s job is to cook for and feed the family, and that men are usually incapable of this task.
#3:
The image of the male and female child playing together at a kitchen set emphasizes gender stereotypes being broken. The advertisement shows customers that children do not have to fit typical gender roles and that boys can play with kitchen sets. It also shows the children wearing gender-neutral clothing. The ad is progressive and encourages dissolution of gender stereotypes.
#4:
This image is particularly offensive to women because of the gender stereotyping it displays. The cleaning product advertisement takes a powerful woman figure, Rosie the riveter, and reverses the purpose. Rosie the riveter was an icon that helped represent the powerful women that work in factories in the Second World War. This ad uses this powerful icon to enforce the stereotype that women are supposed to clean.
#5:
The photograph of the man advertising salad dressing breaks gender stereotypes. As with the potato ad, this ad also breaks the stereotype that women provide cooking and meals to men. This photo illustrates that preparing food is not a woman’s task, and that not only women eat salads.
#6:
The advertisement for laundry detergent displays gender stereotypes that people do not necessarily recognize when they see television commercials. It is implied that the commercial will relate to women because they are responsible for doing laundry, a household task. Many people do not think twice when they see gender stereotypes displayed like this because it is so ingrained into current culture.
#7:
This is a contemporary advertisement that goes against typical gender stereotypes. Similar to the kitchen play set ad, the Lego ad features two children of opposite set playing with toys that are typically only associated with one sex. The Lego ad encourages children and parents whatever gender their child chooses, not the stereotypes associated with their sex. It too portrays gender neutral children's clothing.
Contrary to popular belief, this photo does display gender stereotyping. Firstly, it assumes that men wear pants and women must wear dresses. Secondly, some people may not comfortable identifying with either of the two options; making simple tasks, like choosing a restroom, conflicting.
#2:
This advertisement for potatoes is an obvious example of gender stereotyping. The photo states that the potatoes are easy enough to cook that a man could cook them, which implies that the woman’s job is to cook for and feed the family, and that men are usually incapable of this task.
#3:
The image of the male and female child playing together at a kitchen set emphasizes gender stereotypes being broken. The advertisement shows customers that children do not have to fit typical gender roles and that boys can play with kitchen sets. It also shows the children wearing gender-neutral clothing. The ad is progressive and encourages dissolution of gender stereotypes.
#4:
This image is particularly offensive to women because of the gender stereotyping it displays. The cleaning product advertisement takes a powerful woman figure, Rosie the riveter, and reverses the purpose. Rosie the riveter was an icon that helped represent the powerful women that work in factories in the Second World War. This ad uses this powerful icon to enforce the stereotype that women are supposed to clean.
#5:
The photograph of the man advertising salad dressing breaks gender stereotypes. As with the potato ad, this ad also breaks the stereotype that women provide cooking and meals to men. This photo illustrates that preparing food is not a woman’s task, and that not only women eat salads.
#6:
The advertisement for laundry detergent displays gender stereotypes that people do not necessarily recognize when they see television commercials. It is implied that the commercial will relate to women because they are responsible for doing laundry, a household task. Many people do not think twice when they see gender stereotypes displayed like this because it is so ingrained into current culture.
#7:
This is a contemporary advertisement that goes against typical gender stereotypes. Similar to the kitchen play set ad, the Lego ad features two children of opposite set playing with toys that are typically only associated with one sex. The Lego ad encourages children and parents whatever gender their child chooses, not the stereotypes associated with their sex. It too portrays gender neutral children's clothing.